Read your competitor's next move —
in their hiring, not their press release.
Competitor headcount and hiring direction, product and pricing changes, and category sentiment — a daily signal read for founders and GTM teams who want the move before the launch.
For B2B software companies and their GTM teams · Set up in about two minutes
Why it matters
The moves that cost you when you find out late.
Press releases are the last to know
Hiring and job posts telegraph a competitor's roadmap weeks before the announcement. We read the signal early.
Pricing and packaging shift quietly
A competitor repackages or changes pricing and your deals feel it. We catch the change the day the page updates.
The category narrative moves without you
Buyer sentiment and category trends shape every deal. We distill the conversation that matters to your ICP.
Sample · Daily briefing
Your B2B SaaS morning briefing
- Hiring
A direct competitor opened 6 enterprise AE roles and a 'Head of Partnerships' — a clear up-market and channel push.
- Product
A competitor moved their usage tier behind a 'Contact sales' wall and added an AI add-on at $40/seat.
- Sentiment
Two analysts and a popular community thread are reframing the category around 'agentic' workflows this week.
Recommended action
Prep a competitive one-pager on the new AI add-on for AEs before the next pricing objection.
Illustrative example. Your real briefing names your competitors, your market, and the day's actual signals.
What you get
Your briefing, section by section.
Hiring & headcount signals
Competitor hiring direction, headcount momentum, and GTM moves read from LinkedIn and X.
Product & pricing moves
Competitor launches, pricing and packaging changes, and partnership announcements.
Category & buyer sentiment
Industry conversation, buyer sentiment, and the category trends shaping your deals.
We watch the vendors that show up in your lost-deal reports — and dozens of sources like these:
From signup to your first briefing in minutes
- 1
Tell us about your business
A two-minute intake: what you do, who you compete with, and what you care about most.
- 2
We build your profile
We map your competitors, the sources worth watching, and the signals that matter to you.
- 3
Get a briefing every morning
A sharp, prioritized briefing lands in your inbox daily — with the moves that matter and what to do.
Stop guessing what your market is doing.
Tell us about your business and get your first b2b saas briefing this week.