Read your competitor's next move —
in their hiring, not their press release.
Competitor headcount and hiring direction, product and pricing changes, and category sentiment — a daily signal read for founders and GTM teams who want the move before the launch.
For B2B software companies and their GTM teams · $0 today · 7-day free trial
Why it matters
The moves that cost you when you find out late.
Press releases are the last to know
Hiring and job posts telegraph a competitor's roadmap weeks before the announcement. We read the signal early.
Pricing and packaging shift quietly
A competitor repackages or changes pricing and your deals feel it. We catch the change the day the page updates.
The category narrative moves without you
Buyer sentiment and category trends shape every deal. We distill the conversation that matters to your ICP.
Sample · Daily briefing
Your B2B SaaS morning briefing
- Hiring
A direct competitor opened 6 enterprise AE roles and a 'Head of Partnerships' — a clear up-market and channel push.
- Product
A competitor moved their usage tier behind a 'Contact sales' wall and added an AI add-on at $40/seat.
- Sentiment
Two analysts and a popular community thread are reframing the category around 'agentic' workflows this week.
Recommended action
Prep a competitive one-pager on the new AI add-on for AEs before the next pricing objection.
Illustrative example. Your real briefing names your competitors, your market, and the day's actual signals.
What you get
Your briefing, section by section.
Hiring & headcount signals
Competitor hiring direction, headcount momentum, and GTM moves read from LinkedIn and X.
Product & pricing moves
Competitor launches, pricing and packaging changes, and partnership announcements.
Category & buyer sentiment
Industry conversation, buyer sentiment, and the category trends shaping your deals.
We watch the vendors that show up in your lost-deal reports — and dozens of sources like these:
From signup to your first briefing in minutes
- 1
Paste your website
We read it and fill in what we can. You fix anything we got wrong.
- 2
Say what matters most
Three quick choices set the balance: what to act on, how your market is moving, what's headed your way.
- 3
Read it with your coffee
A short briefing every morning: what changed, and the two or three moves worth making today.
Guides for b2b saas
- How to track competitor funding rounds (and read the signal)
- How to analyze competitor reviews for roadmap and positioning
- Win-loss analysis for small SaaS teams: a founder's system
- SaaS competitive analysis: a step-by-step playbook
- How to track competitor product updates (start with changelogs)
- How to monitor competitor pricing changes in SaaS
- How to track SaaS competitors without obsessing over them
- SaaS competitor monitoring: signals that predict their roadmap
Stop guessing what your market is doing.
Tell us about your business and get your first b2b saas briefing this week.